This is the most popular TED talk of 2012 and my personal favorite. For the first time a TED talk was given by an introvert which was a quiet and powerful explanation about introverts and their abilities. One of Bill Gate’s all-time favorite TED talk.
In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert. But, as Susan Cain argues in this passionate talk, introverts bring extraordinary talents and abilities to the world, and should be encouraged and celebrated.
“When it comes to creativity and to leadership, we need introverts doing what they do best. A third to a half of the population are introverts — a third to a half. So that’s one out of every two or three people you know. So even if you’re an extrovert yourself, I’m talking about your coworkers and your spouses and your children and the person sitting next to you right now — all of them subject to this bias that is pretty deep and real in our society. We all internalize it from a very early age without even having a language for what we’re doing.”
“What introversion is? It’s different from being shy. Shyness is about fear of social judgment. Introversion is more about, how do you respond to stimulation,including social stimulation. So extroverts really crave large amounts of stimulation, whereas introverts feel at their most alive and their most switched-on and their most capable when they’re in quieter, more low-key environments. Not all the time — these things aren’t absolute — but a lot of the time. So the key then to maximizing our talents is for us all to put ourselves in the zone of stimulation that is right for us.”
“Our most important institutions, our schools and our workplaces, they are designed mostly for extroverts and for extroverts’ need for lots of stimulation. And also we have this belief system right now that I call the new group think, which holds that all creativity and all productivity comes from a very oddly gregarious place.”
“And when it comes to leadership,introverts are routinely passed over for leadership positions, even though introverts tend to be very careful, much less likely to take outsize risks — which is something we might all favor nowadays.”
“An interesting research by Adam Grant at the Wharton School has found that introverted leaders often deliver better outcomes than extroverts do, because when they are managing proactive employees,they’re much more likely to let those employees run with their ideas, whereas an extrovert can, quite unwittingly, get so excited about things that they’re putting their own stamp on things, and other people’s ideas might not as easily then bubble up to the surface.”
“Eleanor Roosevelt, Rosa Parks, Gandhi — all these peopled described themselves as quiet and soft-spoken and even shy. And they all took the spotlight, even though every bone in their bodies was telling them not to. And this turns out to have a special power all its own, because people could feel that these leaders were at the helm, not because they enjoyed directing others and not out of the pleasure of being looked at; they were there because they had no choice, because they were driven to do what they thought was right.”
“And we all fall at different points, of course, along the introvert/extrovert spectrum. Even Carl Jung, the psychologist who first popularized these terms, said that there’s no such thing as a pure introvert or a pure extrovert. He said that such a man would be in a lunatic asylum, if he existed at all. And some people fall smack in the middle of the introvert/extrovert spectrum, and we call these people ambiverts. And I often think that they have the best of all worlds. But many of us do recognize ourselves as one type or the other.”
“When psychologists look at the lives of the most creative people, what they find are people who are very good at exchanging ideas and advancing ideas, but who also have a serious streak of introversion in them.”
“Solitude is a crucial ingredient often to creativity. So Darwin, he took long walks alone in the woods and emphatically turned down dinner party invitations. Theodor Geisel, better known as Dr. Seuss, he dreamed up many of his amazing creations in a lonely bell tower office that he had in the back of his house in La Jolla, California.”
“Steve Wozniak invented the first Apple computer sitting alone in his cubical in Hewlett-Packard where he was working at the time. And he says that he never would have become such an expert in the first place had he not been too introverted to leave the house when he was growing up.”
“Steve Wozniak famously coming together with Steve Jobs to start Apple Computer — but it does mean that solitude matters and that for some people it is the air that they breathe. And in fact, we have known for centuries about the transcendent power of solitude. It’s only recently that we’ve strangely begun to forget it.”
“If you look at most of the world’s major religions, you will find seekers — Moses, Jesus, Buddha, Muhammad — seekers who are going off by themselves alone to the wilderness where they then have profound epiphanies and revelations that they then bring back to the rest of the community. So no wilderness, no revelations.”
“This is no surprise though if you look at the insights of contemporary psychology. It turns out that we can’t even be in a group of people without instinctively mirroring, mimicking their opinions. Even about seemingly personal and visceral things like who you’re attracted to, you will start aping the beliefs of the people around you without even realizing that that’s what you’re doing.”
“And groups famously follow the opinions of the most dominant or charismatic person in the room, even though there’s zero correlation between being the best talker and having the best ideas — I mean zero.”
“You might be following the person with the best ideas, but you might not. And do you really want to leave it up to chance? Much better for everybody to go off by themselves, generate their own ideas freed from the distortions of group dynamics, and then come together as a team to talk them through in a well-managed environment and take it from there.”
“The same religions who send their sages off to lonely mountain tops also teach us love and trust. And the problems that we are facing today in fields like science and in economics are so vast and so complex that we are going to need armies of people coming together to solve them working together. But I am saying that the more freedom that we give introverts to be themselves, the more likely that they are to come up with their own unique solutions to these problems.”
Susana Cain shares three calls of actions to be followed:
1. “Stop the madness for constant group work. Just stop it.” We need to be teaching kids to work together, for sure, but we also need to be teaching them how to work on their own. This is especially important for extroverted children too. They need to work on their own because that is where deep thought comes from in part.
2. “Go to the wilderness. Be like Buddha, have your own revelations.” I’m not saying that we all have to now go off and build our own cabins in the woods and never talk to each other again, but I am saying that we could all stand to unplug and get inside our own heads a little more often.
3. “Take a good look at what’s inside your own suitcase and why you put it there. So extroverts, maybe your suitcases are also full of books. Or maybe they’re full of champagne glasses or skydiving equipment. Whatever it is, I hope you take these things out every chance you get and grace us with your energy and your joy. But introverts, you being you, you probably have the impulse to guard very carefully what’s inside your own suitcase. And that’s okay. But occasionally, just occasionally, I hope you will open up your suitcases for other people to see, because the world needs you and it needs the things you carry.”